At the London premiere of Oz The Great & Powerful on Thursday night, newly-announced Gemfields brand ambassador Mila Kunis wore GemfieldsZambian emerald earrings by Dominic Jones and a Gemfields Zambian emerald ring by Alexandra Mor.
Kunis recently returned from Africa, where she toured Gemfields’ Zambian mine, Kagem, which produces approximately 20 percent of the world’s emeralds. She learned about the company’s environmentally-friendly mining practices and visited several Gemfields-sponsored community projects, including schools and a farming cooperative.
“While in Africa, I learned that the entire journey that each Gemfields stone takes is carefully considered and that the environment and the local communities where its mines are located are held in the highest regard,” said Kunis. “I truly believe in Gemfields’ mission of ethical mining, and I absolutely have fallen in love with the rarity, beauty and history of emeralds.”
Gemfields is the world’s foremost coloured gemstone producer and is found at the intersection of exploration, mining and marketing. Its focus – reliable and ethically-produced coloured gems – upholds fair-trade practices while remaining in accordance with the highest level of environmental, social and safety standards. Gemfields’ unprecedented mine to market strategy through transparent partnerships with the world’s leading coloured gemstones dealers and manufacturers is a guarantee of the provenance of every gem. Business aside, Gemfields’ dedication to preserving the environment, nurturing relationships with local communities and upholding human rights remains paramount.
About Kagem Mining
Kagem Mining Ltd in Lufwanyama is part of the Gemfields group of companies, a leading gemstone miner listed on the Alternative Investment Market (AIM) of the London Stock Exchange (ticker: ‘GEM’). Gemfields owns 75 percent of the Kagem mine, in partnership with the Zambian government. In addition to the Kagem emerald mine, Gemfields has a 50 percent interest in the Kariba amethyst mine in Zambia. The company also owns controlling stakes in highly prospective ruby deposits in Mozambique and various licenses in Madagascar including ruby, emerald and sapphires deposits.
Gemfields is the world’s foremost coloured gemstone producer, and is found at the intersection of exploration, mining and marketing.
Natural gems are at the heart of the operation. Its focus – reliable and ethically-produced Zambian emeralds – upholds fair-trade practices while remaining in accordance with the highest level of environmental, social and safety standards. This mission holds true for every gemstone in its portfolio.
Gemfields’ unprecedented mine-to-market strategy through transparent partnerships with the world’s leading coloured gemstones dealers and manufacturers allows it to guarantee the provenance of every gem: Its promise to both the trade and the consumer.