Celebrities participate in Red Nose Challenge in Livingstone

Community & Charity, LATEST, Travel 0 2

Six celebrities on arrival at Harry Nkumbula International Airport on 27012013 before embarking on a five day Red Nose Challenge - Hell and High WaterSix celebrities arriving at Harry Nkumbula International Airport in Livingstone
(Photo Credit: Tom Dymond)

Six international celebrities jetted into Harry Nkumbula International Airport in Livingstone, aboard a British Airways flight, on Sunday, 27th January to take part in the five day Red Nose Challenge: Hell and High Water in a bid to raise money for the charitable organisation Comic Relief.  The Red Nose Challenge will see the stars attempt to travel 111km under their own steam in rafts and canoes down the mighty Zambezi River over five days and raise as much cash as possible for Red Nose Day.  British Airways has been a supporter of Comic Relief since 2010.

The celebrities participating in the challenge include: Melanie C – the Spice Girls’ nimble Sporty Spice, Jack Dee – a stand up comedian, actor and writer, Chelsee Healey – an actress, Phillips Idowu, MBE – a former World Outdoor and Indoor, European Outdoor and Indoor, and Commonwealth triple jump champion and Greg James – a BBC television presenter and radio DJ, and Dara O’Briain – stand up comedian and television presenter

The team is putting themselves through hell and high water, facing terrifying rapids, in the hope of raising £1 million to help children in Zambia go to school.  This could pay for life-changing education for vulnerable girls, for whom it means an escape from poverty and safety from child marriage and early pregnancy.  Any extra money raised will help those living unimaginably tough lives across the UK and the rest of Africa.

British Airways and Comic Relief joined forces to create ‘Flying Start’ in 2010.  The partnership raises money for vulnerable and disadvantaged children in the UK and around the world and has so far raised £4 million.  One of the biggest markets the charity supports is Africa.

As the only year-round fundraising partner of Comic Relief, British Airways continuously raises money through, on-board collections, a donation page on ba.com/flyingstart, staff fundraising and offers customers the option to donate when purchasing flights and holidays at ba.com.

The two big fundraising events – Red Nose Day and Sport Relief – have offered opportunities for colleagues to get behind the charity, with everything from aircraft pulls and cake baking to charity balls and marathons on runways taking place.

Mary Barry, British Airways community investment manager, said: “We would like to thank our customers, celebrity supporters and hard working teams throughout British Airways for raising more than £4 million for Comic Relief over the past few years.  It is a fantastic achievement. Together we hope to bring lasting change to the lives of some of the poorest and most vulnerable people here in the UK and across the world.”

Aerial view of Livingstone town as the BA jet carrying the celebrities prepares to land at Harry Nkumbula International Airport on 27012013Aerial view of Livingstone
(Photo Credit: Tom Dymond)

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Cutting Edge PR

Cutting Edge PR is a strategic communications consultancy registered in the Republic of Zambia For more information on Cutting Edge PR, please contact us on info@cuttingedge.co.zm or +260 211 257893 / +260979485738

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