Emirates and Arsenal Agree New £150 Million Sponsorship Deal
Emirates to remain shirt sponsors of Arsenal to the end of 2018/2019 season
Emirates Stadium naming rights extended to 2028 as part of deal
LUSAKA, ZAMBIA – 25 November 2012 – Emirates, which flies daily to Lusaka from Dubai, and Arsenal Football Club have today announced a new £150 million deal which grants the airline a five year extension to their shirt partnership with the Club until the end of the 2018/2019 season.
As well as being one of the biggest deals ever struck in the game, the agreement, worth £30 million a year for five years, extends and deepens one of the strongest and most recognisable partnerships in sport.
“Arsenal’s strong appeal around the globe and ambitious approach to the game parallel our own approach to business, making them a valuable partner for our brand,” said His Highness (HH) Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline and Group. “We continue to see immeasurable value in our global sports sponsorships and our sponsorship with Arsenal is no different. The Club has been an important enabler of the growth of our business over the last decade and we are confident this will continue as part of our extended deal.
“This partnership remains a perfect combination of two truly global brands. Through our global network and carefully selected sports sponsorships Emirates is able to unite and engage fans, and coupled with Arsenal’s world-wide fan following this makes for a strong match,” added HH Sheikh Ahmed.
As part of the deal Arsenal’s home will continue to be known as Emirates Stadium up to 2028.
The Emirates brand will also continue appearing on the front of Arsenal’s playing and training kits and the new agreement contains a number of marketing rights, which come into effect immediately, to ensure Emirates can engage with Arsenal fans in the UK and abroad.
“This is an exciting day for Arsenal Football Club and all our supporters,” said Arsenal Chief Executive Ivan Gazidis. “This agreement is a testimony to Arsenal’s approach and to the capabilities we have developed in recent years as well as the strength of our partnership with Emirates.
“The original deal with Emirates was a key facilitator of our move from Highbury and this next phase of our relationship will be just as critical to keep us at the top of the game in England and Europe.
“Emirates is the perfect partner for Arsenal and we are delighted to have agreed a new partnership. Emirates is a world class brand and by flying to over 120 destinations across six continents has a truly global reach. This reach will play an important role in our own ambitions to further extend the depth of our following around the world. The fact this partnership will continue for many years to come underlines how much both organisations value and benefit from the relationship.”
The new agreement was formally concluded today at Emirates Stadium by Arsenal Chief Executive, Ivan Gazidis and Emirates Divisional Senior Vice President, Corporate Communications, Boutros Boutros.
As part of the partnership agreement the Arsenal soccer school in Dubai, which launched in 2010, will also continue. Since the school opened over 4000 youngsters have trained there and are often visited during the term by Arsenal’s first team players.
Emirates first signed its sponsorship agreement with Arsenal in 2004, providing the airline with naming rights to the stadium until 2021 and a shirt sponsorship that began in the 2006/2007 season.
Aside from European football club sponsorships, Emirates is also an Official Partner of the FIFA World Cup™, the Official Airline of a number of golf tournaments internationally and supports a range of high-profile horse racing, tennis, rugby, sailing and cricket events across the globe.
About Emirates’ Commitment to Football
As an Official Partner of FIFA since 2007, Emirates is involved with all tournaments run by the world governing body of football, across both the men’s and women’s game, including the Blue Stars/FIFA Youth Cup, FIFA Interactive World Cup, FIFA Futsal World Cup, FIFA Beach Soccer World Cup, FIFA U-20 and U-17 World Cups, FIFA Confederations Cup, FIFA Club World Cup and, of course, the FIFA World Cup.
At the 2006 FIFA World Cup™ Germany, Emirates became the first airline to be an Official Partner of the world’s most celebrated football tournament. This partnership continued at the 2010 FIFA World Cup™ South Africa and the airline is looking forward to once again being part of the football festival at the 2014 FIFA World Cup™ Brazil.
The airline also sponsors a number of clubs throughout the world. In 2004, Emirates and Arsenal agreed a record sponsorship deal, which gave the airline naming rights of the club’s new home, the Emirates Stadium, as well as the opportunity to host an annual pre-season tournament – the Emirates Cup. Emirates also has a joint venture with the club in the UAE – Arsenal Soccer Schools Dubai, which is based at the airline’s dedicated sporting facility, 7he Sevens.
Elsewhere in Europe, the airline supports AC Milan, which includes shirt sponsorship and an annual winter training camp in Dubai. In addition, it is also a shirt sponsor of Paris Saint-Germain and Hamburger SV, while it also has sponsorship agreements with Real Madrid and Olympiacos.
Emirates is also the Official Airline and Partner of the Asian Football Confederation (AFC), the governing body of Asian football, and has sponsorship rights to all its tournaments, including the AFC Champions League, AFC Cup and the AFC Challenge Cup, as well as a number of women’s and youth events.
In addition, Emirates is the Official Partner and Official Airline of the Zain Saudi Professional League.
For further information visit Emirates online at: www.emirates.com
Arsenal Football Club
Arsenal is one of the leading clubs in world football with a strong heritage of success, progressive thinking and financial stability.
Arsenal Football Club was founded in 1886 in Woolwich, south London, before moving to Highbury in north London in 1913.
126 years on, Arsenal has an impressive roll of honour: English League Champions 13 times, FA Cup winners 10 times, League Cup winners twice and European Cup Winners’ Cup (1994) and European Fairs Cup (1970) winners once.
In addition, Arsenal Ladies are the most successful English club in women’s football.
Arsenal’s Manager since 1996 has been Frenchman Arsène Wenger. Wenger is Arsenal Football Club’s most successful manager and his honours include three League titles, four FA Cups and four Charity/Community Shields, including two League and Cup ‘doubles’ in 1998 and 2002.
In 2006 Arsenal embarked on a new chapter in its history with a move from its home of 93 years, Highbury Stadium, to the new state-of-the-art 60,000-seater Emirates Stadium.
For further information about Arsenal Football Club, please visit www.Arsenal.com
Emirates airline, one of the fastest growing airlines in the world, has received more than 500 international awards for excellence and has over 7 million loyal Skywards members worldwide. Emirates flies to 126 destinations in 74 countries and operates 188 wide-body Airbus and Boeing aircraft. The airline has orders for an additional 212 aircraft, worth more than USD$62 billion. For more information please visit http://www.emirates.com/zm